There was a time when news was the only viable way to engage the vast majority of the public every day. Good journalism earned readership, and readers’ attention translated directly into advertising revenue.
But with the advent of digital advertising, and then social media, that connection was disrupted. This ushered in an existential crisis that has lasted for over a decade, with newsmakers and gatherers struggling to uphold their journalistic ideals as their revenues evaporated.
Now, as the reliance on advertising wanes, journalism is about to rise from the ashes.